Homey Pays
Art direction
Branding
Strategy
Overview
Homey Pays is a Mexico City–based online pie shop offering a rotating menu of homemade sweet and savory pies. Every pie is baked from scratch using high-quality ingredients, bringing a fresh and elevated take to a classic comfort food.
The brand was designed for young adults ages 18–35 who are avid online shoppers and foodies. These individuals value supporting local businesses, and enjoy discovering and sharing their favorite finds through social media and word of mouth.
Photography by: Fernanda del Barrio
Design Goals
Brand launch: Create a vibrant, cozy yet refined look that would appeal to the demographic of foodie millennials located in Mexico City.
Look & Feel
Cozy yet refined, with a rich color palette of warm browns, oranges, and hints of blue that evoke comfort, quality, and craftsmanship.
Timeline
2 months Launched 12/20
Tools
Illustrator Lightroom
