Available for hire
Available for hire
Hola, I'm Ikram 👋🏼
Hola, I'm Ikram 👋🏼
Hola, I'm Ikram 👋🏼
Ad Manager 🚧
Redesign of Stackline's advertising platform, to simplify campaign management by bringing workflows, performance insights, and AMC data into one cohesive, scalable experience.
Redesign of Stackline's advertising platform, to simplify campaign management by bringing workflows, performance insights, and AMC data into one cohesive, scalable experience.
Year
2026
2026
Scale
175M
175M
campaign optimizations
campaign optimizations
Product
AdTech
Enterprise SaaS
Stackline Brand Refresh
Evolved Stackline's brand into an AI-driven, product-forward system, bringing it to life across the website, visual language, storytelling, and a growing family of product brands.
Evolved Stackline's brand into an AI-driven, product-forward system, bringing it to life across the website, visual language, storytelling, and a growing family of product brands.
Year
2025
2025
Impact
26
26
logos unified
logos unified
Visual identity
Art direction
B2B SaaS
Beacon Pro
Redesigned Stackline’s enterprise analytics platform, to help retail teams navigate complex data through clearer visualizations, predictive forecasting, and a scalable design system.
Redesigned Stackline’s enterprise analytics platform, to help retail teams navigate complex data through clearer visualizations, predictive forecasting, and a scalable design system.
Year
2023
2023
Scope
500M+
500M+
SKUs supported
SKUs supported
Product
Design system
Enterprise SaaS
Propeller Industries
Co-led Propeller's rebrand and website redesign, creating a modern, scalable experience for a financial partner serving venture-backed and growth-stage companies.
Co-led Propeller's rebrand and website redesign, creating a modern, scalable experience for a financial partner serving venture-backed and growth-stage companies.
Year
2022
2022
Scope
200+
200+
components shipped
components shipped
Web
Design system
Branding
Restart.US
Designed data-driven, bilingual public health campaigns to combat COVID-19 misinformation across Washington and contributed to peer-reviewed medical research.
Designed data-driven, bilingual public health campaigns to combat COVID-19 misinformation across Washington and contributed to peer-reviewed medical research.
Year
2021
2021
Impact
1.5M
1.5M
people reached
people reached
Visual identity
Messaging
Strategy
A little seratonin boost ↓
A little seratonin boost ↓
A home for side quests, experiments, and smaller projects I’ve made along the way.
A home for side quests, experiments, and smaller projects I’ve made along the way.
A home for side quests, experiments, and smaller projects I’ve made along the way.
My work is inspired by topics & issues I am passionate about, including the music industry, accessibility, & gender equality.
My work is inspired by topics & issues I am passionate about, including the music industry, accessibility, & gender equality.
A little about me
A little about me
Seattle-based designer building with intention
Seattle-based designer building with intention
Born and raised in Mexico City, I moved to the U.S. in 2014 to study journalism at USC Annenberg (Fight On✌🏽), originally hoping to tell stories that amplified underrepresented communities. Somewhere along the way, I realized design could do that too.
Born and raised in Mexico City, I moved to the U.S. in 2014 to study journalism at USC Annenberg (Fight On✌🏽), originally hoping to tell stories that amplified underrepresented communities. Somewhere along the way, I realized design could do that too.
What started with digital content and visual storytelling eventually evolved into a career in product design, where I found the sweet spot between creativity, strategy, and human connection. Since moving to Seattle in 2022, I’ve spent the last three and a half years at Stackline designing thoughtful digital experiences and scalable systems.
What started with digital content and visual storytelling eventually evolved into a career in product design, where I found the sweet spot between creativity, strategy, and human connection. Since moving to Seattle in 2022, I’ve spent the last three and a half years at Stackline designing thoughtful digital experiences and scalable systems.
A lot of my work is grounded in empathy, collaboration, and making products feel a little more human. I care deeply about uplifting communities through design and creating experiences people genuinely enjoy using.
A lot of my work is grounded in empathy, collaboration, and making products feel a little more human. I care deeply about uplifting communities through design and creating experiences people genuinely enjoy using.
Outside of design, I’m usually deep in a Spotify playlist, impulsively re-decorating my apartment, collecting tiny trinkets I absolutely do not need, or counting down the days until my next concert. I'm currently listening to BTS on repeat 🎧
My Playground
My Playground
If something here resonates, Id' love to hear from you.
If something here resonates, Id' love to hear from you.
Drop me a note
Drop me a note
Drop me a note
